Shopify just rolled out a powerful update to its Shopify Email platform, empowering merchants and marketers with enhanced design flexibility. The new features—section padding controls and a redesigned email footer—make it easier than ever to create visually polished and brand-consistent emails that convert.
Whether you’re running seasonal promotions or automated email flows, these improvements are designed to save time, increase branding consistency, and improve subscriber engagement.
Section Padding Controls: Precision Layout Made Easy
One of the standout features in this update is the new padding control system. Previously, padding was managed more broadly, but now, users can take granular control over each section’s spacing.
What’s New?
Auto Padding Option: Let Shopify dynamically calculate the best spacing for each email section.
Custom Padding Per Side: Set padding individually for the top, bottom, left, and right sides of any section.
Auto-Fallback for Clarity: If a padding value is deleted by accident, the system defaults back to ‘auto,’ ensuring your layout doesn’t break.
This update offers a blend of precision and automation, helping both beginners and seasoned marketers create sleek layouts that look great on all devices.
Redesigned Footer Section: Less Clutter, More Customization
The email footer has also received a much-needed upgrade, bringing with it visual clarity and more control over how your brand is represented.
Key Improvements:
Compact Layout: Reduced white space makes your footer more concise and modern-looking.
Rich Text Support: Add bold text, links, or formatting to emphasize key business details or CTAs.
Default Footer Settings: Save your preferred footer layout in Shopify Email brand settings for faster creation and branding consistency across all email campaigns and automations.
This enhancement streamlines your message and makes room for what matters most—your call to action and key contact points.
Extended Social Reach: New Icons for Global Platforms
Connecting with your audience where they spend time is vital. Shopify Email now includes new social media icons, giving you more ways to stay in touch with your subscribers.
Newly Added Platforms:
WhatsApp
WeChat
Weibo
You can easily add these to your footer using the new editor and customize how they appear in line with your brand colors and layout.
These additions reflect Shopify’s commitment to serving a global customer base, especially for merchants targeting audiences in Asia and emerging markets.
Set It and Forget It: Save Time with Brand Preferences
Shopify Email now allows merchants to define default settings for footers in their Brand Preferences. This means every new email starts with your saved layout—logos, fonts, colors, links, and social icons are already in place.
This not only saves time but ensures consistency, especially for teams managing multiple campaigns or running automated workflows like welcome emails or abandoned cart sequences.
Pro Tip! Head to your Shopify Admin → Settings → Brand to manage your Shopify Email brand preferences.
Ready to Elevate Your Email Marketing?
These new editing features are more than just cosmetic. They’re built to help you:
Enhance branding
Streamline email creation
Improve engagement with a cleaner, more professional look
Start using the new tools today and explore what’s possible with Shopify Email.
These new Shopify Email features reflect the platform’s commitment to helping merchants market smarter—offering more control, cleaner layouts, and faster workflows. With customizable padding and a streamlined footer editor, it’s now easier than ever to maintain a consistent, professional brand experience across every email you send.
If you’re ready to make the most of these updates but need expert guidance, Store Ninja is here to help. We work with Shopify merchants to design branded email templates, build automated flows, and optimize campaign performance. Whether you’re refining layout details or launching full-scale email strategies, we’ll help you turn every send into a growth opportunity. Reach out to us to elevate your email marketing today.
